In forming of advanced high-strength steel (AHSS), the temperature increase at die/sheet interface affects the performance of lubricants and die wear. This study demonstrates that finite-element (FE) analysis, using commercially available software, can be used to estimate temperature increase in single as well as in multiple stroke operations. To obtain a reliable numerical process design, the knowledge of the thermal and mechanical properties of the sheet as well as the tools is essential. Using U-channel drawing the thermomechanical FE model has been validated by comparing predictions with experimental results. The effect of ram speed and stroking rate (stroke per minute (SPM)) upon temperature increase in real productionlike operation have been investigated. Deep drawing of CP800 and DP590 sheets in a servodrive press, using an industrial scale die, has been studied. Thinning distribution and temperatures in the drawn part have been investigated in single and multiple forming operations. It is found that temperatures may reach several 100 deg and affect the coefficient of friction (COF). The values of COF under productionlike conditions were compared to that obtained from laboratory experiments. This study illustrates that in forming AHSS, (a) the temperature increase at the die/sheet interface is relatively high and should be considered in process design stage, and (b) the lubricant performance is significantly affected by the ram speed and sheet/die interface temperature during deformation.