Heat transfer coefficient (HTC) is one of the most important and difficult-to-obtain parameter in high temperature environment. Contact pressure and workpiece surface roughness are among important parameters that affect the heat transfer in elevated temperature forming of sheets. In this study, HTCs are investigated experimentally by using a servo-drive press. With the flexibility that the servo-drive press offers, effect of various blank holder pressures on temperature change is determined. Before and after surface roughness conditions of aluminum and magnesium (from two different manufacturers) alloy sheets are compared. Experimental setup was modeled using deform 2d, and measured temperature curves were compared with the finite element analysis (FEA) predictions and a window of heat transfer coefficients were determined for warm forming of sheets. Determined heat transfer coefficients were implemented in a nonisothermal deep drawing FE model in deform 2d and results were compared with experiments. Good agreement was obtained between FEA predictions and experiments.